The jury decided to grant our program with the highest awards in categories:
- Communications or PR Campaign of the Year – Issues Management
- Marketing Campaign of the Year – Brand Experience of the Year – Business-to-Business
- Marketing Campaign of the Year – Branded Utility of the Year
in recognition of the project innovation and creativity that combines business goals, ecology and interpersonal relations. The project was initiated, developed and implemented by Polpharma with the graphic and visual support of the AdMission agency. The project’s partner is the Forever Forest Foundation (Fundacja Las Na Zawsze).
So far, thanks to the involvement of doctors, pharmacists and employees of Polpharma together with the Forever Forest Foundation, four forests have already been planted in the following towns: Brzustowa (Kujawsko-Pomorskie), Pieniężnica and Męcikał (Pomorskie) and Żelazny Most in Lower Silesia . Another afforestation campaign will take place in autumn.
The International Business Awards® are the world’s premier business awards program. The 2021 IBAs received over 3 700 entries from organizations in 63 nations and territories – Stevie Award winners were determined by the average scores of more than 260 executives worldwide.
